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When it comes to web development SEO is very important use keywords like Mod_write it will attract search engines and for EW commerce sites have shopping cart option along with wish list which will boom your sales in future.

Metatag optimisation is must for SEO as there are several tags which will attract bots to your site very often and also use free tools like google analytics as it is free and also you can find out easily where your site is lagging.

Also you can ask bloggers to write about your website as it will improve your site popularity and also back links which will result in higher page ranks.
HTML Includes can be introduced for replacing Js file in asp pages for making navigation links search engine friendly.CSS Programming for drop downs list should be done to avoid java script.

Meta tag is the heart of a website so we should exercise care while dealing with meta tag, metatag should be unique for each page with targeted keywords and see to that you do not exceed 255 characters.

Add bot tags to tell search engine bots to index the page, this will help a lot. Also add revisit tag best is 7 days if you constantly update the contents of your site.

Add your site to major directories like dmoz as it will result in more traffic to your website and also your site details will be shared by major search engines which will result in greater traffic.

Create a good site map for your website and also submit it to places like google webmaster to tell other search engines about your website.

Create live feeds XML, HTML, RSS and also ping system so that all the search engines can be alerted in a single click when ever your website is updated.

Sitemap is a must as the user will feel the easy navigation which results in revisits.

Submit it to all the possible web directories but dont submit it to directories where you are asked to give back link as it will reduce th link popularity and also google doesnt like reciprocal links.

Check for 404error broken links as the user may likely hate your site. You can check this by using tools like IIS or .htaccess

Moniter the traffic by using tools like google analytics, find out where you are lagging and correct the mistake.