Meta tag is the heart of a website so we should exercise care while dealing with meta tag, metatag should be unique for each page with targeted keywords and see to that you do not exceed 255 characters.Add bot tags to tell search engine bots to index the page, this will help a lot. Also add revisit tag best is 7 days if you constantly update the contents of your site.
Add your site to major directories like dmoz as it will result in more traffic to your website and also your site details will be shared by major search engines which will result in greater traffic.
Create a good site map for your website and also submit it to places like google webmaster to tell other search engines about your website.
Create live feeds XML, HTML, RSS and also ping system so that all the search engines can be alerted in a single click when ever your website is updated.
Sitemap is a must as the user will feel the easy navigation which results in revisits.
Submit it to all the possible web directories but dont submit it to directories where you are asked to give back link as it will reduce th link popularity and also google doesnt like reciprocal links.
Check for 404error broken links as the user may likely hate your site. You can check this by using tools like IIS or .htaccess
Moniter the traffic by using tools like google analytics, find out where you are lagging and correct the mistake.
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